While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Children feed a giraffe at Pairi Daiza wildlife park, a zoo and botanical garden in Brugelette, Belgium, May 25, 2015. (Photo by Francois Lenoir/Reuters)

Dancers pose after performing “El Macho Raton”, “El Toro Huaco” and “El Gueguense” traditional dances during San Sebastian festivity in Diriamba, province of Carazo, some 50 km south of Managua on January 19, 2016. Devotees of Saint Sebastian dance in traditional costumes between the cities of Diriamba and Dolores, which are some three kilometers away. (Photo by Inti Ocon/AFP Photo)

Filipinos cross a swelling river in Las Pinas city, south of Manila, Philippines, 09 July 2015. According to the Philippines State weather forecast, heavy rainfall is expected in Metro Manila and nearby provinces due to an enhanced Southwest Monsoon and Tropical Storm Linfa, Typhoon Chan-hom and Typhoon Nangka which are lining up across the Pacific Ocean. (Photo by Francis R. Malasig/EPA)

Russian artist Maria Gazanova (L) works on her "The Alive Painting" art work during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia November 4, 2015. (Photo by Ilya Naymushin/Reuters)

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

A man dressed as a Santa Claus poses at the front of the Kollhoff Tower at Potsdamer Platz square in Berlin December 14, 2014. (Photo by Hannibal Hanschke/Reuters)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)