Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Encyclopedia Britannica editions are seen at the New York Public Library on March 14, 2012 in New York City. Encyclopedia Britannica announced it will be ceasing its print edition of reference books for the first time in its 244-year history to focus solely on digital versions. (Photo by Mario Tama/Getty Images)

Revelers celebrate the Indian festival of Holi on a boat cruise around part of Manhattan on March 17, 2012 in New York City. During the Hindu festival of Holi, also known as the Festival of Colors, which marks the arrival of spring, participants throw colored powder and water on one another. Many of the New York participants are Indian-American. (Photo by Mario Tama/Getty Images)

Men dressed as traditional Greek warriors participate in the annual Greek Independence Day Parade on Fifth Avenue on March 25, 2012 in New York City. It was the 191st annual parade which ran from 64th Street to 79th Street on Fifth Avenue and celebrates Greek heritage. (Photo by Andrew Burton/Getty Images)

Ethiopian Orthodox worshippers celebrate the Holy Fire ceremony at the Ethiopian section of the Church of the Holy Sepulcher on April 23, 2011 in Jerusalem's Old City, Israel. Hundreds of Orthodox Christians, all from different sects, participated in the ceremony a day preceding Orthodox Easter, and has been celebrated by worshipers for the last 1,200 years. (Photo by Uriel Sinai/Getty Images)

Children play at the Ryoji Ikeda exhibition “the transfinite” at the Park Avenue Armory on June 10, 2011 in New York City. The audio visual installation, which will close after tomorrow, features two back-two-back screens displaying a continual loop of sounds, fragments of numbers and strobe-lit patterns that echo the Japanese artist's interest in mathematics, the subconscious and the digital world. (Photo by Spencer Platt/Getty Images)