Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Madison Sager (L), Jocelyn Sager and Susan Ihry (C) make their way through the West Acres Mall JCPenney store after 3 a.m. on November 25, 2011 in Fargo, North Dakota. The trio began shopping at 10 p.m. the night before at Walmart. (Photo by Chris Franz/Getty Images)

These are the stunning pictures of the night sky brilliantly capturing the lights and colors of the Milky Way glistening over desert landscapes. Taken in various locations across Australia and the United States from the Grand Canyon to the Coral Sea, the pictures perfectly show the bright lights of the starry skies. Here: Bisit Badlands, New Mexico. (Photo by Wayne Pinkston/Caters News)

Revellers in Newcastle, England on the last Friday before Christmas, December 20, 2019. Black Eye Friday festive mayhem hit the nation; Christmas celebrations kicked off with a bang across the country as revellers flocked to pubs and clubs for the biggest night of the year. (Photo by Scott Heppell/PA Images via Getty Images)

Belarussian policemen detain a woman in central Minsk on August 11, 2020. Thousands of opposition supporters who also protested the results met with a tough police crackdown in Minsk and several other Belarusian cities for two straight nights. (Photo by Uladz Hrydzin/Radio Free Europe/Radio Liberty)

A policer officer hits a man with a baton as he tries to maintain order while migrants wait for trains at a temporary camp near Gevgelija, Macedonia, September 7, 2015. Several thousand migrants in Macedonia boarded trains on Sunday to travel north after spending a night in a provisional camp. Macedonia has organised trains twice a day to the north border where migrants cross into Serbia to make their way to Hungary. Since June, Macedonian authorities have said that more than 60,000 migrants have entered the country, and around 1,500 entered just in one day, mainly refugees from Syria. (Photo by Stoyan Nenov/Reuters)

This picture taken on November 18, 2015 shows young participants preparing to release a hot-air balloon during the Tazaungdaing Lighting Festival at Taunggyi in Myanmar's northeastern Shan State. Every year in November as the full moon approaches, tens of thousands of people from all over the country gather in Taunggyi for the colourful hot-air balloons festival during which balloons lift fireworks or lanterns which illuminate the sky at night while balloons of all shapes are flown during the day. (Photo by Ye Aung Thu/AFP Photo)