Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

A tourist struggles in the water, before standing up and wading away, after a wave strengthened by the influence of Typhoon Dujuan hit a river bank in Hangzhou, Zhejiang province September 29, 2015. (Photo by Reuters/China Daily)

Luke Personius, 12, waits for a wave as he surfs before school at sunrise in Hermosa Beach, California April 2, 2015. The group of friends surf at sunrise most mornings, then shower outside and walk to school. (Photo by Lucy Nicholson/Reuters)

A narrow strip of clouds illuminated in the light of sunset before approaching rain clouds over an alley near Sieversdorf district Oder-Spree, Brandenburg, Germany on July 14, 2016. (Photo by Patrick Pleul/DPA)

This combination of pictures created on April 30, 2017 competitors posing before a beard and moustache competition at the Ecomusee d'Alsace in Ungersheim on April 30, 2017. (Photo by Sebastien Bozon/AFP Photo)

A participant has her body painted before a local bodybuilding and fitness championship in the Siberian city of Krasnoyarsk, Russia, March 5, 2016. (Photo by Ilya Naymushin/Reuters)