Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Revelers march in the Lower Ninth Ward during a second line parade marking the 10th anniversary of Hurricane Katrina on August 29, 2015 in New Orleans, Louisiana. (Photo by Mario Tama/Getty Images)

“Thunderstruck”. Summer stom. A super cell formed off the coast of New Zealand, intensified and swept across Christchurch and North Canterbury, February 23, 2014. Photo location: Christchurch, New Zealand. (Photo and caption by David Hardy/National Geographic Photo Contest)

American rapper Doja Cat poses with her award for Best New Pop Artist at the 2021 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California, U.S., May 27, 2021. (Photo by Mario Anzuoni/Reuters)

A streaker races across the field and is caught by security during the Super Rugby match between New Zealand's Highlanders and South Africa's Sharks at Forsyth Barr Stadium in Dunedin on February 7, 2020. (Photo by Marty Melville/AFP Photo)