While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Participants take part in the annual Great Spitalfields Pancake Race in aid of London's Air Ambulance in London, Britain February 9, 2016. (Photo by Stefan Wermuth/Reuters)

People at a Czech Stop look at a cloud of smoke rising from the explosion in West, Texas, April 17, 2013. (Photo by Andy Bartee via Dallas Morning News/MCT)

A house that was slammed off its foundation by Hurricane Isabel sits precariously on the beach one month after it hit Rodanthe, North Carolina October 18, 2003. (Photo by Rick Wilking/Reuters)

An athlete dressed as a clown jumps into the Mediterranean sea as he takes part in the Copa Nadal in the Spanish port of Barcelona in Barcelona, Spain, Sunday, December 25, 2016. The Copa Nadal (Christmas Cup) is a traditional swimming competition that takes place in Barcelona every December 25th, where participants swim 200 meters in the open sea in the port of Barcelona. (Photo by Manu Fernandez/AP Photo)

Hundreds of people pack the Canaveral national seashore's Playalinda Beach as a United Launch Alliance Atlas V rocket, carrying a U.S. Navy communications satellite, lifts off from Complex 41 at the Cape Canaveral Air Force Station, Friday, June 24, 2016, in Cape Canaveral, Fla. The satellite is designed to significantly improve ground communications for U.S. forces on the move. (Photo by Craig Rubadoux/Florida Today via AP Photo)

(L-R) Playmates Summer Altice, Monica Sims and Heather Rae Young attend the Playboy party with TAO at Spire Nightclub on February 4, 2017 in Houston, Texas. (Photo by Christopher Polk/Getty Images for Playboy)

A woman controls a ball on Ipanema beach in Rio de Janeiro, Brazil, April 14, 2016. As hundreds of thousands of tourists begin descending on Rio de Janeiro for the Olympics that start August 5, the headlines have focused on the street violence, the Zika virus, the water pollution and the rush to finish venues and transport. But Rio, known by Brazilians as the “Marvelous City”, glistens despite it all. The beach is a way of life here. (Photo by Nacho Doce/Reuters)