Model Adriana Lima attends the 19th Annual amfAR New York Gala at Cipriani Wall Street on February 8, 2017 in New York City. (Photo by Splash News and Pictures)

This combination picture shows some revellers wearing masks while dressed as “Botargas” during carnival celebrations in Almiruete, Spain, February 25, 2017. (Photo by Sergio Perez/Reuters)

In this Friday, January 24, 2014 photo, Afghan refugee girl, Robina Haseeb, 5, poses for a picture, while playing with other children in a slum on the outskirts of Islamabad, Pakistan. (Photo by Muhammed Muheisen/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Fighters from the Democratic Forces of Syria prepare their weapons in the southwestern countryside of Hasaka, Syria February 17, 2016. Picture taken February 17, 2016. (Photo by Rodi Said/Reuters)

The new Lamborghini Centenario car is pictured at the 86th International Motor Show in Geneva, Switzerland, March 1, 2016. The Motor Show will open its gates to the public from March 3 to 13, presenting more than 200 exhibitors and more than 120 world and European premieres. ( (Photo by Denis Balibouse/Reuters)

Hotel guides jump as they pose for pictures outside the Great Hall of the People during the opening session of the National People's Congress (NPC) in Beijing, China, March 5, 2016. (Photo by Aly Song/Reuters)

An empty cell block is pictured within Joint Task Force Guantanamo's Camp VI at the U.S. Naval Base in Guantanamo Bay, Cuba March 22, 2016. (Photo by Lucas Jackson/Reuters)