As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

The delegates arrive at the Great Hall of the People before a plenary session of the National People's Congress on March 11, 2011 in Beijing, China. The NPC will take place until March 14. (Photo by Feng Li/Getty Images)

Actor Bruce Willis and wife Emma Heming arrive at the premiere of the HBO documentary 'His Way' at Paramount Studios on March 22, 2011 in Hollywood, California.

Soviet cosmonaut and the first man to travel in space, Yury Alekseyvich Gagarin (1934–1968) arriving in London for a Russian trade fair. (Photo by Douglas Miller/Getty Images)

Actress Kat Dennings arrives at the premiere of Paramount Pictures' and Marvel's “Thor” held at the El Capitan Theatre on May 2, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Catherine, Duchess of Cambridge speaks to soldiers as she arrives at Calgary Airport on July 7, 2011 in Calgary, Canada. (Photo by Chris Jackson/Getty Images)

Model Bar Refaeli arrives at amfAR's Cinema Against AIDS 2007 at Le Moulin de Mougins on May 23, 2007 in Mougins, France. The amfAR Foundation raises funds for research, education and treatment of AIDS/HIV worldwide.

Florence the baby zebra foal, runs in its enclosure at Edinburgh zoo September 4, 2008 in Edinburgh, Scotland. This arrival at the zoo is particularly important as the Grevy's zebra is listed as endangered, with only an estimated 1,500 to 2,000 remaining in the wild. (Photo by Jeff J Mitchell/Getty Images)