To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A witch doctor prepares an offering for the inauguration of the World People's Conference on Climate Change and the Defense of Life, prior to the World Climate Change Conference, in Tiquipaya, Bolivia, October 10, 2015. Almost 150 nations, including major emitters led by China and the United States, have submitted plans to the United Nations for curbing greenhouse gas emissions blamed by the U.N. for causing more floods, droughts and heat waves. France will host the conference in Le Bourget, near Paris, from November 30 to December 11, 2015. (Photo by David Mercado/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A protester clashes with a police officer in Athens' central Syntagma (Constitution) Square in this June 15, 2011 file photo. Greece triggered the regional financial crisis in 2009 when a far higher budget deficit than previously calculated emerged. The collapse of talks with creditors in Paris last November set off a month-long sequence of events leading to elections this week and proving Greece is still the region's weak link. The vote is expected to be won by Syriza, a far-left party opposed to the bailout, worrying investors and creditors alike. (Photo by Yannis Behrakis/Reuters)