A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

In this photo taken from video released by the Russian Defense Ministry Press Service on Saturday, February 3, 2024, a Mi-28N “Night Hunter” helicopter gunship of the Russian air force fires rockets at a target at an unknown location in Ukraine. (Photo by Russian Defense Ministry Press Service via AP Photo)

A young woman wearing no trousers hits the ski slopes at a ski resort in Xuzhou, in east China's Jiangsu province on January 13, 2015 in a promotional effort to equal “No Pants Subway Ride”, which was marked on January 11 this year. The promotional “No Pants Subway Ride” stunt on January 11 was held as commuters in some 60 cities around the world braved public transportation in their undies, which has gone global since its first staging by US group Improv Everywhere in New York in 2002. (Photo by AFP Photo)

A man rides a horse through a bonfire as part of a ritual in honor of Saint Anthony the Abbot, the patron saint of domestic animals, in San Bartolome de Pinares, Spain, Saturday, January 16, 2016. On the eve of Saint Anthony's Day, dozens ride their horses through the narrow cobblestone streets of the small village of San Bartolome during the “Luminarias”, a tradition that dates back 500 years and is meant to purify the animals with the smoke of the bonfires and protect them for the year to come. (Photo by Francisco Seco/AP Photo)

A man rides through the flames on a horse during the “Luminarias” annual religious celebration on the eve of Saint Anthony's Day in the village of Alosno, southwest Spain, January 16, 2015. According to a tradition that dates back 500 years, people ride their horses through the narrow cobblestone streets of this small village to purify the animals with the smoke of the bonfires. Saint Anthony is the patron of animals. (Photo by Marcelo del Pozo/Reuters)

These photos and video were taken in the Russian city of Astrakhan on the evening of June 7th, 2012. (Photo by Maxim Korotshenko)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.