241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Kendall Jenner attends the screening of “Girls Of The Sun (Les Filles Du Soleil)” during the 71st annual Cannes Film Festival at Palais des Festivals on May 12, 2018 in Cannes, France. (Photo by Stephane Cardinale/Corbis via Getty Images)

Actor Chantel Jeffries attends the 2018 Billboard Music Awards at MGM Grand Garden Arena on May 20, 2018 in Las Vegas, Nevada. (Photo by Steve Marcus/Reuters)

Actress Olivia Munn attends the 2018 MTV Movie And TV Awards at Barker Hangar on June 16, 2018 in Santa Monica, California. (Photo by Mario Anzuoni/Reuters)

British singer and actress Rita Ora performs on the stage at Sporting Summer Festival in Monaco on Tuesday, August 7, 2018. (Photo by Andrew Timms/Rita Ora Instagram)

Model Cara Delevingne walks the runway during the Balmain show as part of the Paris Fashion Week Womenswear Spring/Summer 2019 on September 28, 2018 in Paris, France. (Photo by David Fisher/Rex Features/Shutterstock)

Kendall Jenner (R) attends Casamigos Halloween party at CATCH Las Vegas at ARIA Resort & Casino on October 27, 2018 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images for Casamigos)

Leigh-Anne Pinnock of Little Mix attends the MTV EMAs 2018 at Bilbao Exhibition Centre on November 4, 2018 in Bilbao, Spain. (Photo by Jeff Kravitz/FilmMagic)