Bees cover beekeeper Lu Kongjiang as he competes in a “bee bearding” contest on July 16, 2011 in Shaoyang, Hunan Province of China. Wang Dalin won the contest after attracting 26.86kg of bees onto his body, covered only by a pair of shorts and swimming goggles. (Photo by ChinaFotoPress/Getty Images)

A design of Hongik University Seoul is displayed on July 19, 2011 in Maranello, Italy. The Ferrari World Design Contest has been launched by Ferrari in collaboration with Autodesk for 50 prestigious international design schools. The winners will win an internship at Ferrari. (Photo by Vittorio Zunino Celotto/Getty Images)

A statue by Maurizio Cattelan is displayed at the Milan Stock Exchange on July 26, 2011 in Milan, Italy. Italian pig farmers, who are members of the Coldiretti Italian Farmers Association, are protesting against unfair competition from foreign farmers. (Photo by Vittorio Zunino Celotto/Getty Images)

Ariadne Ioannou attends the CARS 2 Germany Premiere at the Mathaeser Filmpalast on July 28, 2011 in Munich, Germany. (Photo by Hannes Magerstaedt/Getty Images)

Facebook CEO Mark Zuckerberg (L) watches a demonstration of the new Facebook video chat during a news conference at Facebook headquarters July 6, 2011 in Palo Alto, California. Zuckerberg announced new features that are coming to Facebook including video chat and a group chat feature. (Photo by Justin Sullivan/Getty Images)

A model walks the runway at the Dolores Cortes swim show during Mercedes-Benz Fashion Week Swim 2012 at The Raleigh on July 16, 2011 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Dolores Cortes)

A close up of a Khon mask July 8, 2011 in Angthong, Thailand. The paper mache Khon masks, are part of the ornate glittering costumes used in the stylized classical Thai dance form known as Khon. (Photo by Paula Bronstein/Getty Images)

“Takeru Kobayashi (born March 15, 1978) is a Japanese competitive eater. He held the world record for hot dog eating for nearly six years, and holds several other eating records, including four Guinness Records for hot dogs, meatballs, hamburgers, and pasta”. – Wikipedia

Photo: Takeru Kobayashi challeges 2011 Nathan's Famous Hot Dog Eating Competition contestants via satellite at 230 Fifth Avenue on July 4, 2011 in New York City. (Photo by Cindy Ord/Getty Images)