A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Firefighters and military officials rescue one of the missing residents from the underground parking lot of an apartment building in Nam-gu, Pohang-si, Gyeongsangbuk-do, which was submerged in heavy rain caused by Typhoon Hinnamno in Pohang, South Korea, 07 September 2022. According to fire authorities, two people were rescued alive and three bodies found out of seven people who were reportedly missing in the incident. (Photo by Kim Hee-Chul/EPA/EFE)

British model Kate Moss attends the Saint Laurent Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Actress Michelle Rodriguez attends the Shane Black 9th annual Hallowen party held on October 31, 2003 in Hancock Park, Los Angeles. (Photo by Frazer Harrison/Getty Images)

A Nepalese man sits outside a Hindu temple as a goat rests on a parked scooter in Khokana, Lalitpur District, Nepal, Monday, September 26, 2016. Writing on the wall offers prayers to Hindu god Shiva. (Photo by Niranjan Shrestha/AP Photo)

Sri Lankan flood victims flock around a bus to receive food parcels on a inundated road in Colombo, Sri Lanka, Tuesday, May 17, 2016. The Disaster Management Center said that 114 homes have been destroyed and more than 137,000 people have been evacuated to safe locations as heavy rains continue. (Photo by Eranga Jayawardena/AP Photo)