People dressed as Father Frost, the equivalent of Santa Claus, and Snow Maiden take part in the contest “Yolka-fest-2014” (Fir-festival-2014) in Minsk December 12, 2014. (Photo by Vasily Fedosenko/Reuters)

The sun rises over the River Brue on the Somerset Levels as temperatures in parts of the south west drop below freezing, on January, 20, 2015. (Photo by Ben Birchall/PA Wire)

A reveller from Tom Maior Samba School takes part in a carnival at Anhembi Sambadrome in Sao Paulo February 14, 2015. (Photo by Nacho Doce/Reuters)

A view of an installation as part of the “S.A.C.R.E.D” exhibition by Chinese artist Ai Weiwei during the 55th La Biennale of Venice, in the church of Sant'Antonin in Venice May 28, 2013. (Photo by Stefano Rellandini/Reuters)

A reveller takes part with her dogs in the annual halloween dog parade at Manhattan’s Tompkins Square Park in New York, U.S. October 22, 2016. (Photo by Eduardo Munoz/Reuters)

A man dressed as Father Frost, the equivalent of Santa Claus, and Snow Maiden takes part in the contest “Yolka-fest-2016” (Fir-festival-2016) in Minsk, Belarus December 9, 2016. (Photo by Vasily Fedosenko/Reuters)

A woman takes part in a four-minute flash mob pillow fight at the Old Town Square in Prague, Czech Republic, December 22, 2016. (Photo by David W. Cerny/Reuters)

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)