As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Children of local herders gather at a reindeer camping ground, some 200 km (124 miles) northeast of Naryan-Mar, the administrative centre of Nenets Autonomous Area, far northern Russia, August 2, 2015. People, including local herders and members of their families, gathered at the site to mark Reindeer Day, a professional holiday of reindeer breeding workers, which is celebrated annually on August 2 in the region. (Photo by Sergei Karpukhin/Reuters)

Martin Lacey Jr. with a lion during the premiere of the Circus Krone program “Circus der Preistraeger” at Circus Krone on February 2, 2016 in Munich, Germany. (Photo by Hannes Magerstaedt/Getty Images)

Attendees engage in cosplay and wearing costumes during WonderCon 2016 Day 2 at Los Angeles Convention Center on March 25, 2016 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

Nick Franklin, in action during the FMX competition at the 23rd edition of Free4Style this Saturday, July 2, 2016 in Estavayer-le-Lac,Switzerland. (Photo by Jean-Christophe Bott/Keystone/APA)

A fighter of Libyan forces allied with the U.N.-backed government fires a shell with Soviet made T-55 tank at Islamic State fighters in Sirte, Libya, August 2, 2016. (Photo by Goran Tomasevic/Reuters)

An Egyptian university student drives a hybrid racing car he built with his team to compete at the Global Hybrid-Electric Challenge in Cairo, Egypt September 2, 2016. (Photo by Mohamed Abd El Ghany/Reuters)

Jason Bregartner and his son Jason Jr., 2, sit in costume with J.D. Mirable at a bustop during the NYC Zombie Crawl in New York, October 18, 2015. (Photo by Shannon Stapleton/Reuters)