While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

An adorable baby owl has proved to be a real heart-breaker thanks to its heart-shaped head. Although Griffin the Lesser Sooty Owl might look like a feather duster, the tiny eight-week old chick will soon be ready to fly. And the heart outline that surrounds his giant eyes and beak means he is set to be the star of the bird show at Taronga Zoo, Sydney. (Photo by Caters News Agency)

A devotee carrying an idol of the Hindu god Ganesh, the deity of prosperity, jumps into the Sabarmati river to immerse the idol during the 10-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 11, 2016. (Photo by Amit Dave/Reuters)

A dirty thunderstorm occurs over Mount Sakurajima as the volcano erupts violently at 12:03 am on July 26, 2016 in Tarumizu, Kagoshima, Japan. The eruption occurred at the mountain's Showa crater. This is the first time that the active volcano in southern Kyushu has spewed out a smokestack that high since an eruption on August 18, 2013, according to the Kagoshima Meteorological Office. (Photo by The Asahi Shimbun via Getty Images)

A child coughs as migrants and refugees run away after Macedonian police fired tear gas at hundreds of Iraqi and Syrian migrants who tried to break through the Greek border fence in Idomeni, on February 29, 2016. Greek police said more than 6,000 people were massed at the border, in a buildup triggered by Austria and Balkan states capping the numbers of migrants entering their territory. (Photo by Louisa Gouliamaki/AFP Photo)

A woman poses for a photographer (not pictured) as a man sits next to her in downtown Catania, Italy April 20, 2016. (Photo by Tony Gentile/Reuters)

A competitor walks on tightrope during a performance in Taizhou, Zhejiang Province, China, May 7, 2016. (Photo by Reuters/China Daily)