A hairdressing mannequin is seen outside a hair salon amid as Typhoon Matmo hits Nantong, Jiangsu province July 25, 2014. Matmo, which made landfall in Fujian Province on Wednesday, has brought strong winds and heavy downpours to more areas in China after it moved northward on Thursday, Xinhua News Agency reported. (Photo by Reuters/Stringer)

A car “crashed” into the ground at Hackescher Markt in Berlin, Germany on November 15, 2016, ahead of the launch of Jeremy Clarkson, Richard Hammond and James May's new show, “The Grand Tour”, on Amazon Prime Video, on Friday. (Photo by Clemens Bilan/Getty Images for Amazon Prime Video)

A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

Dancers from the British theater company Motionhouse perform a show with excavators entitled “Traction” on the Prado beach in Marseille, France, on May 10, 2013. (Photo by Boris Horvat/AFP Photo)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Ukrainian woman begs Ukrainian President Petro Poroshenko to stop the bombing in Donetsk after shell hit the residential area where she lives, killing two civilians in Donetsk's Kyibishevsky district, on January 29, 2015. (Photo by Manu Brabo/AFP Photo)

Women perform a pole dancing routine during the national day celebration of “Urban Pole” dance along a street in Monterrey, Mexico, on June 9, 2013. (Photo by Daniel Becerril/Reuters)