Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Tibetan mastiff dog is displayed for sale at a mastiff show in Baoding, Hebei province, south of Beijing on March 9, 2013. Fetching prices up to around 750,000 USD, mastiffs have become a prized status-symbol amongst China's wealthy, with rich buyers across the country sending prices skyrocketing. Owners say the mastiffs, descendents of dogs used for hunting by nomadic tribes in central Asia and Tibet are fiercely loyal and protective. Breeders still travel to the Himalayan plateau to collect young puppies, although many are unable to adjust to the low altitudes and die during the journey. (Photo by Ed Jones/AFP Photo)

Wadha al-Sayyed, wife of captive Lebanese soldier Khaled Moqbel, protests for his release and government action, near burning tyres blocking a road in Beirut, December 15, 2014. More than two dozen members of the Lebanese security forces are being held by Sunni Islamists. (Photo by Hasan Shaaban/Reuters)

American Yoga teacher Dashama poses on a Yoga-board during a preview of the 46th International Boat Fair in Duesseldorf January 16, 2015. The BOOT 2015 watersports fair, with more than 1,600 international exhibitors will run in Duesseldorf from January 17 to January 25. (Photo by Ina Fassbender/Reuters)

Tourists pose with pigeons in the flooded St. Mark's Square in Venice, on November 7, 2014. The high water, a combination of high tides and a strong Scirocco wind in the Adriatic Sea, stood at 110 centimeters early on November 7. The city has for years been wrestling with the problems posed by the threat of rising sea levels. (Photo by Olivier Morin/AFP Photo)

Women sunbath as Ferrari's Brazilian driver Felipe Massa drives past during the third practice session at the Circuit de Monaco in Monte Carlo on May 25, 2013 ahead of the Monaco Formula One Grand Prix. (Photo by Alexander Klein/AFP Photo)

“Diver in Magic Kingdom”. Green Lake (Grüner See) is located Tragöss Austria. In spring snowmelt raises the lake level about 10 meters. This phenomenon, which lasts only a few weeks covering the hiking trails, meadows, trees. The result is magical to watch diving landscapes. Photo location: Grüner See at Tragöss, Austria. (Photo and caption by Marc Henauer/National Geographic Photo Contest)