“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

These adorable rat portraits were taken by a committed photographer who’s made it her mission to remove the stigma attached to the creatures. Diane Ozdamar’s vibrant images feature rodents cutely cuddling flowers, eating fruit, playing with bubbles, and lovingly interacting with each other. The 32-year-old photographer, who lives in Montreal, Canada, shot her «Fancy Rats» series over a number of years. (Photo by Diane Ozdamar/Caters News)

The Tree Projects team spent 67 days documenting one eucalyptus regnans in the Styx valley of Tasmania. Using a combination of tree-climbing and elaborate arboreal rigging techniques, they produced an intimate portrait from an impossible perspective of one of the world’s largest individual flowering trees, which goes by several common names. These photos document the process that resulted in an extraordinary ultra high-definition photograph. Here: Haley nears the top of the tree. (Photo by Steven Pearce/The Tree Projects/The Guardian)

An adorable baby owl has proved to be a real heart-breaker thanks to its heart-shaped head. Although Griffin the Lesser Sooty Owl might look like a feather duster, the tiny eight-week old chick will soon be ready to fly. And the heart outline that surrounds his giant eyes and beak means he is set to be the star of the bird show at Taronga Zoo, Sydney. (Photo by Caters News Agency)

A twelve foot long giant hamster has surprised Londoners along the South Bank, Millennium Bridge and Clapham Common on May 26, 2016. A 4-metre pedal-powered mechanical model hamster, which has been created in the likeness of Jaffa the hamster, who is listed as one of the 10 oddest discoveries made by Kwik Fit technicians in customers’ cars. (Photo by Joe Pepler/Rex Features/Shutterstock)

Japan's computer giant Fujitsu employee displays the world's first personal computer with Intel's RealSense 3D camera “FMV Esprimo” in Tokyo on October 9, 2014. The new desktop PC with 23-inch LCD display can make avatars which mimic the user's look and motion for chatting on the Internet. (Photo by Yoshikazu Tsuno/AFP Photo)

A resident looks into a newly-built giant trash can, partially buried underground, next to a street in Taiyuan, Shanxi province November 6, 2014. The trash can, which has a diameter of 1.9 meters and a depth of 2.8 meters, could contain approximately 10 cubic metres of garbage. It was built to replace an open-air garbage dump site, local media reported. (Photo by Reuters/Stringer)

Giant pumpkins sit in the bed of a truck before the 40th Annual Safeway World Championship Pumpkin Weigh-Off on October 14, 2013 in Half Moon Bay, California. Gary Miller of Napa, California won the 40th Annual Safeway World Championship Pumpkin Weigh-Offgigantic pumpkin with a gigantic pumpkin that weighed in at 1,985 pounds. Miller took home a cash prize of $11,910, or $6.00 a pound. (Photo by Justin Sullivan/AFP Photo)