While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

North Korean women in colorful traditional dresses are surrounded by flower blossoms known as “Kimilsungia” as they wait to guide guests at a flower exhibition in Pyongyang, North Korea, April 14, 2014. The flowers, named after Kim Il Sung, are on display to celebrate the late leader's official birth date of April 15, 1912. (Photo by David Guttenfelder/AP Photo)

A woman sits as she gets a tattoo on her leg during the annual Panama City Ink Fest in Panama City August 16, 2015. (Photo by Carlos Jasso/Reuters)

Singers Britney Spears and Madonna share a kiss onstage during the 2003 MTV Video Music Awards at Radio City Music Hall on August 28, 2003 in New York City. (Photo by Dave Hogan/Getty Images)

Indigenous dancers participate in a traditional healing ceremony for the mother earth at El Salvador del Mundo Square in San Salvador, December 10, 2014. Salvadorean indigenous organizations participated in a ceremony to ask for solutions to stop climate change and respect planet earth as the U.N. Climate Change Conference COP 20 is bring held in Peru. The two-week long United Nations climate summit opened on December 1 in Lima, with experts and analysts from around the world gathering to discuss melting glaciers and extreme weather patterns. (Photo by Jose Cabezas/Reuters)

Despite the high winds and fright temperatures, about 1/2 dozen brave members of the Coney Island Polar Bear Club took a dip in the Atlantic Ocean at March 14, 2017, just of Stillwell avenue in Coney Island beach in Brooklyn NYC. (Photo by Paul Martinka)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

Police officers standby while a forest fire burns the hills of Valparaiso city, northwest of Santiago, March 13, 2015. Several hectares of land has been burned due to forest fires near Valparaiso city, with no report of deaths or injuries, local authorities said. (Photo by Lucas Galvez/Reuters)