English singer, songwriter, and actress Paloma Faith looks stunning as the new face of Agent Provocateur on September 8, 2015. The 34-year-old singer models the latest Famous Knickers Forever AW 2015 collection. Paloma once worked at the lingerie store's Soho branch in London. (Photo by Alice Hawkins/Splash News and Pictures)

Actress and singer Jennifer Lopez is sprawl over her new lingerie line. The US beauty, 53, poses in a turquoise bra and knickers on a bed in Positano, Amalfi Coast, Italy in the second decade of April 2023. (Photo by The Mega Agency)

American model Emily Ratajowski has been announced as the new Brand Ambassador for Italian lingerie brand Intimissimi. The stunning model on November 12, 2024. celebrated the partnership by seductively posing in a sеxy look from Intimissimi's newest collection, wearing the Couture de Nuit Bandeau Bustier (Photo by Intimissimi/The Mega Agency)

Barbadian singer Rihanna continues to rock her nostalgic look with her edgy short pixie cute while out with friends at Delilah Nightclub in West Hollywood on June 7, 2021. Rihana made sure to turn heads as she put on a sultry display in a black silk lingerie dress with a matching robe. (Photo by Backgrid USA)

Doutzen Kroes heats things up as she appears in a new lingerie campaign on March 3, 2020. The Dutch-born model, 35, looks stunning as she showcases the latest looks from Hunkemoller. She features in the Dutch brand's spring-summer 2020. (Photo by Hunkemoller/The Mega Agency)

Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection in Los Angeles, California on November 10, 2016. The 21-year-old model stars in a new campaign for the brand centered on “the liberation of every woman from the need to suffer for beauty”, reports Entertainment Tonight. La Perla released photos of Jenner and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week. (Photo by Splash News and Pictures)

Heidi Klum (not pictured) was greeted by half-naked models arriving at Myer Melbourne on January 27, 2016 in Melbourne, Australia. The supermodel continued her tour of the country promoting her new season of lingerie for Heidi Klum intimates, a brand which she took over from Elle Macpherson in 2014. (Photo by Robert Cianflone/Getty Images)

A model walks during the Black Tape Project fashion show at New York Fashion Week Fall 2024 powered by Art Hearts Fashion at The Angel Orensanz Foundation on February 11, 2024 in New York City. (Photo by Arun Nevader/Getty Images for Art Hearts Fashion)