Attendees wear a cardboard “Facebox” at the 2017 South By Southwest (SXSW) Interactive Festival at the Austin Convention Center in Austin, Texas, U.S., on Monday, March 13, 2017. The SXSW Interactive Festival features a variety of tracks that allow attendees to explore what's next in the worlds of entertainment, culture, and technology. (Photo by David Paul Morris/Bloomberg)

Festival-goers take a bath in a mud pool during the 20th Boryeong Mud Festival on Daecheon beach in Boryeong City, some 190 kilometers west of Seoul, South Korea, 22 July 2017. Tourists flock to the area to experience the beneficial properties of the Boryeong mud, as well as for a variety of entertainment events. The festival runs from 21 until 30 July. (Photo by Jeon Heon-Kyun/EPA/EFE)

A model poses for a picture during the 20th World Bodypainting Festival 2017 on July 28, 2017 in Klagenfurt, Austria. (Photo by Jan Hetfleisch/Getty Images)

The “Rabid Transit” Burning Man art car erupts with flames from it's onboard propane poofers during the 4th day of the annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S., August 31, 2017. (Photo by Jim Bourg/Reuters)

Penelope Cruz attends the Palme d'Or Award Ceremony held at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 23, 2010 in Cannes, France. (Photo by Sean Gallup/Getty Images)

A devotee of the Hare Krishna faith poses for a photograph during the festival of Rathayatra on June 12, 2011 in London, England. Rathayatra, or Chariot festival, features three huge, wooden chariots pulled by hand across Central London accompanied by constant singing, chanting, drums, cymbals and dancing. (Photo by Matthew Lloyd/Getty Images)

Members of the Black Hebrews community celebrate the Shavuot harvest festival on June, 19, 2011 in Dimona, Israel. The community, who call themselves the African Hebrew Israelites of Jerusalem, moved to Israel in 1969 from the United States and have since maintained a vibrant culture which includes a communal lifestyle and a vegan diet. They are not recognized as Jews by Israel despite their belief in the Torah, but were granted permanent resident status in 2003. (Photo by Uriel Sinai/Getty Images)

Festival goers plays in mud during the 15th Annual Boryeong Mud Festival at Daecheon beach in Boryeong, about 190 km (118 miles) southwest of Seoul, July 15, 2012. About 2 to 3 million domestic and international tourists visit the beach during the annual mud festival, according to the festival organisation. (Photo by Chung Sung-Jun)