Revelers throw colored corn starch into the air as they celebrate the 2015 Holi (Festival of Colors) at the Krishna Temple in Spanish Fork, Utah on Saturday, March 28, 2015. (Photo by Rick Bowmer/AP Photo)

A woman eats candy in the shape of a phallus during the Kanamara Matsuri, or Iron Phallus Festival through a street near the Kanamara shrine in Kawasaki outside of Tokyo April 5, 2015. The festival celebrates fertility and is used to raise awareness and money for the prevention of sexually transmitted diseases. (Photo by Thomas Peter/Reuters)

Star Wars actors on the Cantina set at Star Wars Celebration: The Ultimate Fan Experience held at the Anaheim Convention Center on Thursday, April 16, 2015, in Anaheim, Calif. (Photo by Richard Shotwell/Invision/AP Photo)

A model showcases designs on the runway at MGPIN 2015 Mao Geping Makeup Trends Launch show during Mercedes-Benz China Fashion Week Spring/Summer 2015 at Beijing Hotel on October 27, 2014 in Beijing, China. (Photo by Feng Li/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Guests have breakfast as another guest climbs to gather at the Skylodge Adventure Suites in the Sacred Valley in Cuzco, Peru, August 14, 2015. Tourists taking on an arduous climb up the steep cliff face of Peru's Sacred Valley are being rewarded for their efforts by being able to spend the night in transparent mountaintop sleeping pods at the “Skylodge Adventure Suites”. To reach the pods, visitors need to climb 400 metres of via ferrata (a steel cable and rungs) up the valley side or hike an intrepid trail through zip lines. (Photo by Pilar Olivares/Reuters)

Members of a Star Wars fan club wear costumes of movie characters as they join a midnight premiere of the new Star Wars movie “Star Wars: The Force Awakens” at a cinema in Stuttgart, Germany, late 16 December 2015 night. Numerous fans of the science fiction movie series were gathering to attend one of the midnight premiere screenings all over Germany of the latest movie of the epic series – “Star Wars: The Force Awakens”. (Photo by Nikolai Huland/EPA)

A man helps a child to dress as Jawa, a character from the Star Wars movie series, during an event organised by Star Wars fan club Monterrey in Monterrey, Mexico, December 13, 2015. (Photo by Daniel Becerril/Reuters)