“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Diesel is poured into a container at theArea 10 shopping centre in Abuja, Nigeria May 25, 2015. Nigerian fuel marketers agreed to resume distribution on Monday after weeks of disruption led to chronic fuel shortages, bringing phone companies, banks and airlines to a standstill days before the inauguration of the country's new president. (Photo by Afolabi Sotunde/Reuters)

A Venezuelan Bolivarian National Police officer fires tear gas towards demonstrators during a protest in Caracas, Venezuela, Monday, April 10, 2017. Thousands of people in Venezuela's capital are protesting against the government of President Nicolas Maduro, demanding new elections and vowing to stay in the streets during the usually quiet Easter Week. (Photo by Fernando Llano/AP Photo)

Marco Fiera from NoFit State Circus tries out the SkyWire, the new zip wire attraction which opens to the public this week at The Eden Project on July 17, 2012 in St Austell, England. The new 740m zip wire, currently the longest in England, allows the public a bird's eye view of the iconic Rainforest and Mediterranean Biome structures as well as the Cornish attractions outdoor gardens. The Eden Project – which opened in 2001 and has attracted over one million visitors – showcases 100,000 plants from around the world in two giant transparent domes, one of which is the world's largest greenhouse, each recreating different climate conditions. (Photo by Matt Cardy)

A picture made available on 14 July 2016 shows Greyhound dogs racing at the Wentworth Park Stadium in Sydney, New South Wales (NSW), Australia, 13 July 2016. Greyhound racing has returned to Sydney's Wentworth Park and other NSW tracks for the first time since the state government announced plans to ban it. NSW Premier Mike Baird announced last week plans to shut down the sport in NSW following a Special Commission of Inquiry report that found “chilling” evidence of systemic animal cruelty within the industry. (Photo by David Moir/EPA)

Syrian girls carry bags with bread as people queue up outisde a bakery in a rebel held neighbourhood in the northern city of Aleppo on July 12, 2016. Since mid-2012, Aleppo has been roughly divided between government control in the west and rebel control in the east, and has suffered enormous destruction in the war that has killed more than 280,000 people nationwide. Last week, a government advance brought regime troops within firing range of the Castello Road, the only remaining supply route into the opposition-held east, effectively severing rebel neighbourhoods from the outside world. With their route to the outside world cut, there is no new flour coming to the city's bakeries, and fuel to light their ovens is also now hard to find. (Photo by Karam Al-Masri/AFP Photo)

In this April 27, 2020 photo, a health worker helps another as she fainted because of exhaustion and long working hours during a swab test drive for COVID 19, in New Delhi, India. Two and a half months of nationwide lockdown kept numbers of infections relatively low in India. But with restrictions easing in recent weeks, cases have shot up, raising questions about whether authorities have done enough to avert catastrophe. Half of Delhi’s 8,200 hospital beds dedicated to COVID-19 patients are already full and officials are projecting more than half a million cases in the city alone by July 31. (Photo by Manish Swarup/AP Photo)

A man with a tattoo of Aung San Suu Kyi takes part in a protest against the military coup and to demand the release of the elected leader in Yangon, Myanmar on February 8, 2021. (Photo by Reuters/Stringer)