The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

The Dora the Explorer balloon moves through Times Square during the Macy's Thanksgiving Day parade Thursday, November 23, 2006 in New York. (Photo by Frank Franklin II/AP Photo)

A man poses as “Lemongrab” from Adventure Time outside the MCM Comic Con at the Excel Centre in East London, October 25, 2014. (Photo by Andrew Winning/Reuters)

Australian singer/songwriter Delta Goodrem comes face-to-face for the first time with a wax figure of herself at Madame Tussauds in Sydney on April 11, 2012. Madame Tussauds, featuring wax doppelgangers of Dannii Minogue, Brad Pitt, Angelina Jolie, Johnny Depp and Lady Gaga, was officially open on April 16. (Photo by Ryan Pierse)

Cars float up from a car garage in a mixture of storm water and gasoline in lower Manhattan as workers begin the process of pumping out the mess. (Photo by Carolyn Cole/Los Angeles Times/MCT)

Protesters take part in “Artists Take Fight Against Police Murders” in New York's Times Square August 13, 2015. (Photo by Brendan McDermid/Reuters)

Spectators pass through security screening ahead of the New Year's Eve celebration in Times Square in New York, on Sunday, December 31, 2017. (Photo by Peter Morgan/AP Photo)

German model Emma Todt poses as she arrives for the screening of the film “Armageddon Time” during the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 19, 2022. (Photo by Stephane Mahe/Reuters)