While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

In this Monday, April 27, 2015 photo, a Nepalese man walks over fallen rocks and past a crushed car on the way to Dhunche, Nepal, a village in Langtang National Park, two days after a 7.8-magnatude earthquake hit the region. The photographer, Joe Sieder, said the man was part of a group of Nepalese workers and trekkers who left Syabrubesi earlier that day and hiked about 30 km (19 miles) for 13 hours, mostly over boulder-strewn roads with some small landslides along the way to make their way to a passable road. (Photo by Joe Sieder via AP Photo)

A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

Filipino Muslims ride on top of a vehicle as they celebrate the end of the holy month of Ramadan in Cotabato city, in southern Philippines, July 16, 2015. Picture taken July 16, 2015. (Photo by Marconi Navales/Reuters)

A woman aims a World War II machine gun at a military show during celebration of the Defenders of the Fatherland Day in St.Petersburg, Russia, Tuesday, February 23, 2016. The day, celebrated in Russia on February 23, honors the nation's military and is a nationwide holiday. (Photo by Dmitri Lovetsky/AP Photo)

Fashionistas pose for photographs in front of a homeless man outside Moynihan Station following a showing of the Rag & Bone Spring/Summer 2013 collection during New York Fashion Week in this September 7, 2012 file photo. (Photo by Lucas Jackson/Reuters)

A Ukrainian serviceman wearing a new year's hat waves at his comrades while standing beside his tank near Debaltseve, eastern Ukraine, February 8, 2015. (Photo by Gleb Garanich/Reuters)

Two women pose as they drink real ale at the Great British Beer Festival in the Olympia exhibition centre on August 13, 2013 in London, England. The festival, which runs until August 17, 2013, has over 24 bars serving over 800 different beers, ciders and perries. (Photo by Oli Scarff)