Demonstrators hold masks depicting Colombian citizen Mile Virginia, who was murdered along with photojournalist Ruben Espinosa and three other women, during a protest in Mexico City, August 16, 2015. Espinosa, a prominent Mexican news photographer was among five people found dead in a middle-class neighborhood of the capital on July 31, 2015. Espinosa, who worked for the weekly magazine Proceso and the photo agency Cuartoscuro, had sought shelter in Mexico City earlier this summer saying he had been followed and threatened in the eastern state of Veracruz. (Photo by Tomas Bravo/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

Shane Baker of Minnesota poses for a photo with adult film actress Rachel Starr at the Pornhub booth at the 2017 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 18, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

British comedian and director Charles Chaplin (1889–1977) and actress Paulette Goddard (1911–1990), to whom he was married for seven years, star in the comedy “Modern Times”, directed by Chaplin himself. (Photo by Hulton Archive/Getty Images). 1936

Three secondary schoolboys smoking an illicit cigarette in Hyde Park, London. (Photo by Evening Standard/Getty Images). May 1972

Revelers jump on a rainbow painted crosswalk in Church Street, Toronto's LGBT neighbourhood, before “WorldPride”, a gay pride parade, in Toronto, June 29, 2014. Toronto is hosting WorldPride, a week-long event that celebrates the lesbian, gay, bisexual and transgender (LGBT) community. (Photo by Mark Blinch/Reuters)

“Google is launching balloons into near space to provide internet access to buildings below on the ground. About 30 of the superpressure balloons are being launched from New Zealand from where they will drift around the world on a controlled path. Attached equipment will offer 3G-like speeds to 50 testers in the country”. – BBC News. Photo: A Google balloon sails through the air with the Southern Alps mountains in the background, in Tekapo, New Zealand. (Photo by Jon Shenk/Associated Press)