A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Switzerland's Lea Sprunger in action during the 300m hurdles race during the Weltklasse Zurich Inspiration Games, a virtual international athletics meeting with 30 athletes in eight disciplines at seven venues worldwide, in the Letzigrund stadium in Zurich, Switzerland, Thursday, July 9, 2020. (Photo by Arnd Wiegmann/Reuters)

Celebrities attend The National Reality TV Awards 2016 at the Porchester Hall in London, United Kingdom on September 29, 2016. (Photo by FameFlynet UK)