Japanese craftsman Sumikazu Nakata writes the Chinese character of “victory”, which is a part of the phrase “Certain victory”, as he adds the final touches on a Daruma doll, which is believed to bring good luck, at his studio “Daimonya” in Takasaki, northwest of Tokyo November 23, 2014. Daruma dolls, representing the Indian priest Bodhidharma, the founder of Zen Buddhism in China, is used to bring luck. It is also a favorite item of election candidates where they traditionally paint only one eye on the doll when they start their campaign and paint the other eye if they win in the election. (Photo by Yuya Shino/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.