A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

Royal sacred white oxen are offered food to consult the oracles during the Royal Ploughing Ceremony at the Royal Ground, Sanam Luang near the Grand Palace in Bangkok, Thailand, 09 May 2016. The ancient Brahmin rite is of great importance to the country's farmers. Thousands of farmers converge in Bangkok for the annual event, which is believed to assure a successful planting season and an abundance of crops. This year the sacred oxen ate paddy, sesame seeds, water and liquor which according to traditional soothsayers predicts that the country will have abundant food, sufficient water for agriculture as well as communication and foreign trade will improve leading to the prosperous economy. (Photo by Rungroj Yongrit/EPA)

Performers re-enact the 1947 massacre of Taiwanese intellectuals by mainland China's Nationalists troops during the inauguration ceremony of Taiwan's President Tsai Ing-wen in Taipei, Taiwan, Friday, May 20, 2016. Taiwan inaugurated Tsai as its first female president on Friday, returning the pro-independence Democratic Progressive Party to power amid new concerns over increasingly fractious relations with Beijing and a flagging economy. (Photo by Chiang Ying-ying/AP Photo)

Belgian priest Philippe Goosse (L) blesses Bloodhound dogs during a religious and blessing ceremony for animals, outside the Basilica of St Peter and Paul in Saint-Hubert, Belgium November 3, 2015. Hundreds of animals get blessed during the celebration of Saint Hubert, the patron saint of hunters who is also invoked for protection of dogs and horses, organisers said. (Photo by Yves Herman/Reuters)

A newly wed couple jumps to pose for their wedding photographs after their group wedding ceremony which was held as part of the Harbin International Ice and Snow Festival in the northern city of Harbin, Heilongjiang province January 6, 2015. The wedding ceremony was organised by the city government and 11 couples from China, Russia and Egypt participated in the ceremony. (Photo by Kim Kyung-Hoon/Reuters)