A videographer uses a drone as he takes a video of a model presenting a lingerie creation at the rehearsal for Eve's Temptation collection during China Fashion Week in Beijing, October 26, 2014. (Photo by Kim Kyung-Hoon/Reuters)

Doutzen Kroes heats things up as she appears in a new lingerie campaign on March 3, 2020. The Dutch-born model, 35, looks stunning as she showcases the latest looks from Hunkemoller. She features in the Dutch brand's spring-summer 2020. (Photo by Hunkemoller/The Mega Agency)

Barbadian singer Rihanna continues to rock her nostalgic look with her edgy short pixie cute while out with friends at Delilah Nightclub in West Hollywood on June 7, 2021. Rihana made sure to turn heads as she put on a sultry display in a black silk lingerie dress with a matching robe. (Photo by Backgrid USA)

Heidi Klum (not pictured) was greeted by half-naked models arriving at Myer Melbourne on January 27, 2016 in Melbourne, Australia. The supermodel continued her tour of the country promoting her new season of lingerie for Heidi Klum intimates, a brand which she took over from Elle Macpherson in 2014. (Photo by Robert Cianflone/Getty Images)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)

Heidi Klum and daughter Leni set pulses racing in red lingerie. The pair star in a new campaign for Italian underwear and accessory firm, Intimissimi. German supermodel Heidi, 49, and Leni, 18, her daughter with Flavio Briatore, previously starred in a campaign for the brand. They pose here in red ahead of Christmas on November 22, 2022. (Photo by Intimissimi/The Mega Agency)

Models in lingerie are seen walking the streets of Sydney during a marketing campaign in support of marriage equality in Sydney, Australia on August 14, 2017. On Monday, 60 Honey Birdette employees took to the streets of the Sydney CBD in support for marriage equality ahead of the federal government’s controversial postal plebiscite on the topic, with forms slated to arrive in Australians’ mailboxes on September 12. Australians will vote on whether to legalise gay marriage via a voluntary postal vote and need to register by August 24. According to Honey Birdette’s Facebook page, the aim of the demonstration was to empower women and celebrate equality. The founder and CEO of the brand Eloise Monaghan is a “proud member of the community” and married to another woman. (Photo by PA Wire)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)