Festival goers attend the 2023 Coachella Valley Music and Arts Festival on April 14, 2023 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)

Emily Whiteford, 18, of Maryland, stretches before her audition for the Radio City Rockettes at Radio City Music Hall, Wednesday, April 3, 2024 in New York. (Photo by Brittainy Newman/AP Photo)

Festivalgoers are seen running to the gates during the the first weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club on Friday, April 12, 2024, in Indio, Calif. (Photo by Amy Harris/Invision/AP Photo)

Canadian singer-songwriter and dancer Tate McRae performs with dancers during the first day of the iHeartRadio Music Festival at T-Mobile Arena in Las Vegas, Nevada, U.S. September 19, 2025. (Photo by Steve Marcus/Reuters)

These photos and video were taken in the Russian city of Astrakhan on the evening of June 7th, 2012. (Photo by Maxim Korotshenko)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.