In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

An area of vegetation can be seen amongst drought effected farmland in South Australia, November 12, 2015. A pioneering Australian scheme to improve the management of water in the world's driest inhabited continent is facing its first real test as an intensifying El Nino threatens crops and builds tensions between farmers and environmentalists. An El Nino, a warming of sea-surface temperatures in the Pacific, is already causing drought and other extreme weather, affecting millions of people across parts of the world, and experts warn that the intensifying weather pattern could emerge as one of the strongest on record. (Photo by David Gray/Reuters)

A model displays a creation for designer Andres Sarda's Fall/Winter 2015 collection, during the Mercedes-Benz Fashion Week in Madrid, February 7, 2015. (Photo by Javier Barbancho/Reuters)

A model is photographed backstage before he BCBG MAX AZRIA Fall 2015 collection is modeled during Fashion Week, in New York, Thursday, February 12, 2015. (Photo by Richard Drew/AP Photo)

A model walks the runway at the Jacob Birge Vision show during London Fashion Week Fall/Winter 2015/16 at Fashion Scout Venue on February 23, 2015 in London, England. (Photo by Ben A. Pruchnie/Getty Images)

Ivy Levan is seen on the Universal Music Group stage at the SXSW 2015 Experience, Friday, March 20, 2015, in Austin, Texas. (Photo by Jack Dempsey/Invision for Universal Music Group/AP Images)

Singer Katy Perry arrives at the Metropolitan Museum of Art Costume Institute Gala 2015 celebrating the opening of “China: Through the Looking Glass” in Manhattan, New York May 4, 2015. (Photo by Lucas Jackson/Reuters)