Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

“Alan Alexander “A. A.” Milne (18 January 1882 – 31 January 1956) was an English author. Milne is most famous for his two Pooh books about a boy named Christopher Robin after his son, and various characters inspired by his son's stuffed animals, most notably the bear named Winnie-the-Pooh”. – Wikipedia

Photo: A rare American first edition of a Winnie-the-Pooh book signed by the author A.A. Milne and illustrator E. H. Shephard is displayed with Pooh characters form a 1930's game at a press preview at Sotheby's Auctioneers on December 15, 2008 in London. (Photo by Peter Macdiarmid/Getty Images)

Lamas dance during the “Tiaoqian” praying ceremony at the Youning Temple on February 8, 2009 in Huzhu County of Qinghai Province, China. (Photo by China Photos/Getty Images)

A Husky dog looks on before a sled and skijoring race in the village of Kadnikovo outside Yekaterinburg, Russia, December 10, 2016. (Photo by Maxim Shemetov/Reuters)

Prayer flags fly at Namgyal Tsemo Monastery above the town of Leh in Ladakh, India September 24, 2016. High in the Indian Himalayas, young novice monks in maroon robes take their lessons inside the 15th-century Thiksey monastery. (Photo by Cathal McNaughton/Reuters)

Portrait beautiful woman on the beach, Landing aircraft above the beach at Phuket Airport. Mai Khao beach, one of the most popular beaches among tourists in Phuket. (Photo by Southtownboy/Getty Images/iStockphoto)

A baby giant panda plays at Chengdu Research Base of Giant Panda Breeding in Chengdu, Sichuan province, China, January 22, 2017. (Photo by Jason Lee/Reuters)

Germany's Rebecca Knaak kicks the ball during the Women's Nations League final soccer match between Spain and Germany in Madrid, Spain, Tuesday, December 2, 2025. (Photo by Bernat Armangue/AP Photo)