A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

An Iranian Shiite Muslim prays in Laylat al-Qadr, or the night of destiny, during holy fasting month of Ramadan after midnight, in central Tehran, Iran, early Sunday, June 18, 2017. Laylat al-Qadr is the night when Muslims believe the Quran was first revealed to prophet Muhammad. Worshipers gather in religious ceremonies to pray, ask forgiveness and make wishes on one of the most important nights of the Islamic calendar. Shiite Muslims, the vast majority of Iranians, believe the night happens either on 19th, 21st or 23rd of the holy month of Ramadan. (Photo by Ebrahim Noroozi/AP Photo)

A Free Syrian Army (FSA) fighter reacts as he mourns near the body of his brother, who was an FSA fighter and died during an offensive against Islamic State fighters to take control of Qabasin town, on the outskirts of the northern Syrian town of al-Bab, Syria January 10, 2017. (Photo by Khalil Ashawi/Reuters)

Wadha al-Sayyed, wife of captive Lebanese soldier Khaled Moqbel, protests for his release and government action, near burning tyres blocking a road in Beirut, December 15, 2014. More than two dozen members of the Lebanese security forces are being held by Sunni Islamists. (Photo by Hasan Shaaban/Reuters)

Officers react at their graduation ceremony during Iraqi Army Day anniversary celebration in Baghdad January 6, 2015. Iraqi Defence Minister Khaled al-Obeidi said on Tuesday that the Iraqi military has started rebuilding after its near total collapse last summer but that the effort is still in its initial phase. (Photo by Ahmad Mousa/Reuters)

Bangladeshi Muslims travel on the roof of an overcrowded train as they head to their hometowns ahead of Eid al-Adha in Dhaka, Bangladesh, Friday, September 1, 2017. The festival commemorates the story of Abraham and his readiness to sacrifice his son as an act of obedience to God, who provided a lamb to be used instead. (Photo by Bernat Armangue/AP Photo)

An Afghan boy looks through the scope of a toy gun, as other children ride on swings during the first day of the Muslim holiday of Eid al-Fitr, which marks the end of the holy month of Ramadan, in Kabul, Afghanistan June 25, 2017. (Photo by Omar Sobhani/Reuters)