Austrian alpine skiers (LtoR) Georg Streitberger, Klaus Kroell, Max Franz, Joachim Puchner, Romed Baumann pose in the Olympic Rings on February 4, 2014 at the Mountain Olympic Village at the Rosa Khutor Alpine centre, four days prior to the start of the 2014 Sochi Winter Olympic Games. (Photo by Fabrice Coffrini/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A man makes traditional candy “Matang” in preparation for the upcoming Chinese Lunar New Year in Yuqing County, Zunyi, Guizhou Province, China, January 18, 2016. (Photo by Reuters/China Daily)

Labourers unload gravel from a boat docked in Dala township, opposite Yangon city, Myanmar, November 12, 2015. (Photo by Olivia Harris/Reuters)

A man rides his loaded tricycle next to three schoolgirls in Shanghai on December 11, 2015. (Photo by Johannes Eisele/AFP Photo)

A participant rests while people take part in the Mermaid Parade at Coney Island, in Brooklyn, New York, June 20, 2015. The annual parade, founded in 1983, seeks to bring mythology to life for residents, create confidence in the district and to allow artistic self-expression in public, according to the parade's website. (Photo by Eduardo Munoz/Reuters)

The US Navy Blue Angels numbers 5 and 6 fly below Sean Tucker (above) as he pilots the Oracle Challenger III over San Francisco, California as part of a practice run for Fleet Week on October 6, 2016. (Photo by Josh Edelson/AFP Photo)