“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

Buyan, a male Siberian brown bear, is given a shower by a zoo employee in his enclosure at the Royev Ruchey zoo in Russia's Siberian city of Krasnoyarsk June 24, 2014. The Siberian city has been experiencing temperatures of around 30 degrees Celsius over the last week. (Photo by Ilya Naymushin/Reuters)

UK reality TV star Jemma Lucy enjoys a girls night out at Minagerie, Sakana and Club Liv in Manchester, England on September 18, 2016. (Photo by XposurePhotos.com)

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)

This picture taken on February 16, 2017 in Fangshan village in China's coastal province Fujians, shows a villager performing the “eating flowers” ritual. Villagers in eastern China have a unique way of washing away the taint of evil spirits – by bathing in a shower of scorching sparks. (Photo by Johannes Eisele/AFP Photo)

The world-famous sprinter Usain Bolt, 30, took a break from the track to celebrate Carnival as revellers doused each other with paint in Trinidad and Tobago on February 26, 2017. (Photo by David Wears/Splash News and Pictures)

Aspiring models wait for their turn to be judged during auditions for the upcoming Lakme Fashion Week in Mumbai, India, June 30, 2016. (Photo by Shailesh Andrade/Reuters)