Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Originally published in the April 9, 1951, issue of LIFE magazine, W. Eugene Smith’s photo essay, «Spanish Village», has been lauded for more than six decades as the most moving photographic portrait ever made of daily life in rural Spain during the rule of dictator Francisco Franco”. – Time & Life Pictures. Photo: His wife, daughter, granddaughter and friends have their last earthly visit with a villager. (Photo by W. Eugene Smith/Time & Life Pictures)

A man sits on the window of a burning building before falling from it, in central Lahore May 9, 2013. Fire erupted on the seventh floor of the LDA plaza in Lahore and quickly spread to higher floors leaving many people trapped inside the building. At least three people fell from the high floors trying to avoid fire that engulfed the building, local media reports. (Photo by Damir Sagolj/Reuters)

Undated handout photo issued by Guinness World Records of Fabio Reggiani from Italy who has made it into the Guinness Book of World Records for constructing the worlds largest rideable motorcycle measuring 5.10 meters (16ft 8.78 in) from the ground to the top of the handlebars. Six times larger than a normal motorcycle, it's 10.03 m long, 2.5 m wide, and weighs approximately 5,000 kg (5 tonnes). (Photo by Guinness World Records/PA Wire)

A car made from parts taken from used vehicles is shown in street Hefei, Anhui Province in China, on Oktober 21, 2013. The machine, which reaches 60 km/h, is the brainchild of self-taught inventor Zhu Runqiang. (Photo by Reuters/China Daily)

P.S. All pictures are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture (if available; this principle works anywhere on the site AvaxNews)

In this photo provided by World Press Photo, the 1st Prize Daily Life Single of the 2011 World Press Photo Contest by Omar Feisal, Somalia, Reuters, shows a man carrying a shark through the streets of Mogadishu, Somalia, September 23, 2010. (AP Photo/Omar Feisal/Reuters)

Libya's leader Muammar Gaddafi attends a meeting with Italian President Giorgio Napolitano at the Quirinale Palace on June 10, 2009 in Rome, Italy. Colonel Gaddafi is in Rome to attend a meeting of G8 Development Ministers. (Photo by Franco Origlia/Getty Images). ROME – JUNE 10

An Aden civilian crouching in terror as British soldiers threaten him during Arabian demonstrations in Crater. (Photo by Express Newspapers/Getty Images). 1967