Spanish model Eugenia Silva attends a red carpet for the movie “Poor Things” at the 80th Venice International Film Festival on September 01, 2023 in Venice, Italy. (Photo by Yara Nardi/Reuters)

Cast member, American model and actress Hunter Schafer attends the world premiere of the movie “Hunger Games: The Ballad of Songbirds and Snakes”, in BFI IMAX in London, Britain on November 9, 2023. (Photo by Maja Smiejkowska/Reuters)

From left, Cierra Fraser, 28, Los Angeles, a nanny, and Joslin Farley, 28, Los Angeles, a barista, poses in the outfits they wore to see the movie “Barbie” at TCL Chinese Theater in Los Angeles, California, on July 22, 2023. “I just knew that it was in good hands. I knew we were not gonna get a stereotypical barbie movie. I knew it was gonna be exactly what the people needed”, said Farley. (Photo by Jenna Schoenefeld for The Washington Post)

Actress Olivia Munn attends the 2018 MTV Movie And TV Awards at Barker Hangar on June 16, 2018 in Santa Monica, California. (Photo by Mario Anzuoni/Reuters)

English-French actress and singer-songwriter Charlotte Gainsbourg attends the red carpet of the movie “Sundown” during the 78th Venice International Film Festival on September 05, 2021 in Venice, Italy. (Photo by Ernesto Ruscio/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Invasion (laser girls) 2017. “I’m always thinking about my art practice, so any experience I have may spike a visual when I have an idea in mind. An example is that, when I was thinking about the Invasion series, I was inspired by Alfred Hitchcock’s movie The Birds (1963). I love Hitchcock’s other movies and have been contemplating a series based on Rear Window (1954). I also find inspiration outside the cinema in music clips and magazines”. (Photo by Michael Cook/Perimeter Books)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.