While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A cadet lies on the grass after collapsing during a promotion ceremony at a police school in Bogota December 7, 2012. (Photo by John Vizcaino/Reuters)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)

Cuban girls dressed as nurses and a lizard wait for their turn to dance during a visit by the Gay Men's Chorus of Washington in Havana July 13, 2015. The choir made its first appearance on July 12, 2015 in Cuba as part of a tour that will include a dozen concerts in the context of the restoration of relations between the island and the United States. (Photo by Enrique de la Osa/Reuters)

The US Navy Blue Angels numbers 5 and 6 fly below Sean Tucker (above) as he pilots the Oracle Challenger III over San Francisco, California as part of a practice run for Fleet Week on October 6, 2016. (Photo by Josh Edelson/AFP Photo)

A man washes his horse as a woman bathes her son at concrete water pens under a flyover in a slum area in Kolkata, India October 21, 2016. (Photo by Rupak De Chowdhuri/Reuters)

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)