241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Cracks are seen on one of the shrines at Swoyambhunath Stupa, a UNESCO world heritage site, after Saturday's earthquake in Kathmandu, Nepal April 28, 2015. (Photo by Navesh Chitrakar/Reuters)

Model/actress Chantel Jeffries attends L.A. Hearts + PacSun celebrate 2017 Spring Swimwear Collection at Delilah on January 25, 2017 in Los Angeles, California. (Photo by Rochelle Brodin/Getty Images for L.A. Hearts/PacSun)

Model Adriana Lima attends the 19th Annual amfAR New York Gala at Cipriani Wall Street on February 8, 2017 in New York City. (Photo by Splash News and Pictures)

Model Hailey Baldwin is seen walking in Soho on February 10, 2017 in New York City. (Photo by Splash News and Pictures)

Ariel Winter is seen on February 21, 2017 in Los Angeles, CA. (Photo by Hollywood To You/Star Max/GC Images)

Daisy Lowe attends Maybelline's Bring On The Night Party on February 18, 2017 in London, United Kingdom (Photo by Jeff Spicer/Getty Images)

A reveller from Uniao da Ilha samba school performs during the second night of the carnival parade at the Sambadrome in Rio de Janeiro, Brazil February 27, 2017. (Photo by Pilar Olivares/Reuters)