(L-R) Charlotte Lawrence and Olivia Rodrigo attend the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California. (Photo by John Shearer/Getty Images for The Recording Academy)

British singer-songwriter Charli XCX arrives at The BRIT Awards 2025 at The InterContinental London O2 on March 1, 2025 in London, England. (Photo by Jed Cullen/Dave Benett/Getty Images)

Bebe Rexha attends the 61st Annual GRAMMY Awards at Staples Center on February 10, 2019 in Los Angeles, California. (Photo by Rich Fury/Getty Images for The Recording Academy)

A cast member from The Lion King goes to take up her position for the performance during The Olivier Awards 2019 with Mastercard at the Royal Albert Hall on April 07, 2019 in London, England. (Photo by David Levene/The Guardian)

Kacey Musgraves and Gigi Hadid attend the 53nd annual CMA Awards at Bridgestone Arena on November 13, 2019 in Nashville, Tennessee. (Photo by Charles Pulliam/Reuters)

In this image released on November 22, English singer and songwriter Dua Lipa poses for the 2020 American Music Awards, broadcast on November 22, 2020 in London, England. (Photo by Gareth Cattermole/Getty Images for dcp)

Kelly Clarkson, Kelsea Ballerini and Carly Pearce perform at the 56th Annual CMA Awards at Bridgestone Arena in Nashville, Tennessee, U.S. November 9, 2022. (Photo by Mario Anzuoni/Reuters)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).