To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Members of the organization Witness Against Torture wear orange prison jump suits with handcuffs and a hood over their heads during a demonstration urging the government to close down the detention facility at Guantanamo Bay, in Lafayette Park outside the White House January 11, 2012 in Washington, DC. Protesters carry on a 92-hour vigil in a protest of the 10th anniversary of the arrival of the first group of detainees to arrive at the US military facility (Photo by Astrid Riecken/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A long time exposure shows a Igloo at the “Igloo village” (Iglu Dorf) in front of the famous Matterhorn mountain in Zermatt, Switzerland, late 28 January 2016. The hotel-igloo village made of snow and ice at 2'815 meters about sea level with a bar, a restaurant, bedrooms and wellness are celebrating their 20th anniversary. For this occasion the hosts built the largest classic igloo with a diameter of 13 meters and a ceiling hight of 11 meters in front of Matterhorn in Zermatt, and they will attempt the world record for this Igloo. (Photo by Jean-Christophe Bott/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.