Pedestrians have a snowball fight in Times Square following a mandatory shutdown of the streets at 11 p.m. on January 26, 2015 in New York City. New York, and much of the Northeast, is bracing for a major winter storm which is expected to bring blizzard conditions and 10 to 30 inches of snow to the area. (Photo by Alex Trautwig/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An AH-64D Apache attack helicopter flies in front of a wall of fire during the South Carolina National Guard Air and Ground Expo at McEntire Joint National Guard Base, South Carolina, U.S. on May 6, 2017. (Photo by Jorge Intriago/Reuters/Courtesy Air National Guard)

A Hindu devotee performs a stunt with fire during a rehearsal for the annual Rath Yatra, or chariot procession, which commemorates a journey by Hindu god Jagannath, his brother Balabhadra and sister Subhadra, in specially made chariots, in Ahmedabad, India, June 26, 2016. (Photo by Amit Dave/Reuters)

A girl washes the body paint off her arm on the shore of Lake Balaton during the coinciding Strand Festival and B.My.Lake Festival in Zamardi, 110 kms southwest of Budapest, Hungary, 24 August 2016. (Photo by Zoltan Balogh/EPA)

A Kashmiri villager shouts freedom slogans during the funeral procession of Asadullaha Kumar in Mandhaal village, some 70 Kilometers south of Srinagar, Indian controlled Kashmir, Saturday, December 3, 2016. Hundreds of angry villagers blocked the Srinagar-Jammu highway for hours alleging Kumar was tortured and then shot by Indian forces while he was performing his duty as a security guard at a government fishery. Police officers denied the allegation and said he was killed in cross-firing during an overnight counter-insurgency operation in south Kashmir. (Photo by Dar Yasin/AP Photo)

People walk past a New Year fir tree made of toys at a park in Krasnoyarsk, Siberia, Russia January 2, 2017. (Photo by Ilya Naymushin/Reuters)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)