In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

A dog sits with a competitor dressed as Santa Claus before an annual charity Santa fun run in Loughborough, central England December 7, 2014. (Photo by Darren Staples/Reuters)

Dayang Nur Atikah, poses as she is announced as the winner of the Supermodel of the World Malaysia 2011 at Sepang International Circuit on April 10, 2011 in Kuala Lumpur, Malaysia. Dayang Nur Atikah, 18, will represent Malaysia at the 30th anniversary of the Ford Models Search in New York. (Photo by Syamsul Bahri Muhammad/Getty Images)

Visitors look at a plastinated gorilla on the opening day at the Body World Animals exhibition at the Cologne Zoo on April 15, 2011 in Cologne, Germany. The exhibition is by Gunther von Hagens, who uses a special process to preserve real bodies, whether animal or human, in order to display the inner organs, muscles and other physical elements. The exhibition will be open to the public until September 30.

A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A girl holds up a photo of Pope Benedict XVI which reads “tear his face” during a protest against the World Youth Day 2011 celebrations taking place on August 17, 2011 in Madrid, Spain. Initiated by Pope John Paul II in 1985, World Youth Day youth-oriented events for the celebration of the Catholic faith are held every three years in a different country; this time in Madrid from August 16 – 21, with Pope Benedict XVI in attendance. (Photo by Denis Doyle/Getty Images)

In this photo taken on Sunday, February 15, 2015 a girl runs away from a “Mamuxarro” during the carnival, in the small town of Unanu, northern Spain. In the northern Spanish ancient village of Unamu, people dress up as “Mamuxarro”, folkloric figures in white with a red sash and a metal mask to cover their faces as they pursue townsfolk with sticks. According to custom, their “victims” (usually young women) must kneel and kiss the mamuxarro’s knee after he makes the sign of the cross on their forehead. (Photo by Alvaro Barrientos/AP Photo)

Professional conceptual category winner. Greetings from Mars, by Julien Mauve, France. Mauve says: “I have always wondered what it would be like to discover a totally different world ... and to photograph it for the first time as if I was Ansel Adams. So I came up with this project, which is about space exploration and discovery. But it’s also about our behavior in front of landscapes and how we create pictures that will share our personal story with the world”. (Photo by Julien Mauve)