Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Mariam Ashraf, a teacher and “natural hair influencer”, speaks before a phone on a tripod and lights during a live-stream at her home in Egypt's capital Cairo on March 22, 2022. “Shaggy”, “messy”, “unprofessional”. Natural curls were once looked down upon in Egypt, where Western beauty standards favoured sleek, straight locks. Now, things are changing. (Photo by Khaled Desouki/AFP Photo)

Irwan bathes a domesticated crocodile at his house in Bogor, Indonesia on January 22, 2018. Irwan found it as a baby and now it has been living with Irwans family for 20 years. Indonesia is known as a hotbed of exotic pet domestication and trade. People have been known to keep endangered animals such as slow lorises, eagles and pangolins, angering conservationists and animal rights activists. (Photo by Eko Siswono Toyudho/Anadolu Agency/Getty Images)

A Yemeni soldier, pictured through a vehicle's windscreen, which was damaged by a bullet, gestures out of the window, in Marib, Yemen October 15, 2015. Marib is a city that is heavily armed even by the standards of Yemen, where the ready availability of weapons helped start civil war and is now preventing anyone coming out on top. Yemenis often say there are three guns for every person, a boast that has become an urgent concern in a country where the United Nations says the humanitarian situation is "critical". (Photo by Angus McDowall/Reuters)

A Guarani Indian woman jokes with her son in the village of Pyau at Jaragua district, in Sao Paulo April 27, 2015. The National Indian Foundation (FUNAI) has recognised 521 hectares of this area as indigenous territory, making it the smallest indigenous reserve in Brazil. Members of the Guarani community have now established a new village outside the demarcation and are being threatened with an eviction through a court order. (Photo by Nacho Doce/Reuters)

Elise Graham takes part in the World Bog Snorkelling Championships 2017 with a rubber duck on her back on August 27, 2017 in Llanwrtyd Wells, Wales. The competition draws competitors from all over the world and is now in its 32nd year. (Photo by Matthew Horwood/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.