While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A pro-Russian supporter with the Russian national flag on her shoulders takes part in a meeting in Simferopol, March 6, 2014. Crimea's parliament voted to join Russia on Thursday and its Moscow-backed government set a referendum within 10 days on the decision in a dramatic escalation of the crisis over the Ukrainian Black Sea peninsula. (Photo by Vasily Fedosenko/Reuters)

This handout picture released by Jordan's Aqaba Special Economic Zone Authority (ASEZA) on July 23, 2019 shows a Jordanian Armed Forces armored vehicle lies on the seabed of the Red Sea off the coast of the southern port city of Aqaba, part of a new underwater military museum. (Photo by Aqaba Special Economic Zone Authority via Reuters)

The Sea Life Trust team move Beluga Whale Little Gray from a tugboat during transfer to the bayside care pool where they will be acclimatised to the natural environment of their new home at the open water sanctuary in Klettsvik Bay in Iceland on August 7, 2020. The two Beluga whales, named Little Grey and Little White, are being moved to the world's first open-water whale sanctuary after travelling from an aquarium in China 6,000 miles away in June 2019. (Photo by Aaron Chown/PA Images via Getty Images)

An art installation formed with milk churns, made by land art artist Gerard Benoit a la Guillaume, is seen at the Chenau de Mayen in the resort of Leysin, Switzerland August 7, 2015. More than 80 milk churns were placed between the Tour d'Ai and the Tour de Mayen summits at an altitude of 2,000 meters (6,561 feet) above sea level under the direction of the artist, to be photographed for his ongoing art project entitled “Milk churns without borders”. (Photo by Denis Balibouse/Reuters)

A long time exposure shows a Igloo at the “Igloo village” (Iglu Dorf) in front of the famous Matterhorn mountain in Zermatt, Switzerland, late 28 January 2016. The hotel-igloo village made of snow and ice at 2'815 meters about sea level with a bar, a restaurant, bedrooms and wellness are celebrating their 20th anniversary. For this occasion the hosts built the largest classic igloo with a diameter of 13 meters and a ceiling hight of 11 meters in front of Matterhorn in Zermatt, and they will attempt the world record for this Igloo. (Photo by Jean-Christophe Bott/EPA)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

People walk along the Dune du Pilat (Dune of Pilat), the tallest sand dune in Europe, in La Teste de Buch, near Bordeaux, France, June 15, 2016. The dune has a volume of about 60,000,000 m³, measuring around 500 m wide from east to west and 2.7 km in length from north to south. Its height is currently 110 meters above sea level. (Photo by Sergio Perez/Reuters)