To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Both men and women dressed as singer Kate Bush from her 1978 video to her song “Wuthering Heights” dance in a brief rehearsal before seeking to create a new world's record for the most people dancing in costume to the song at once at Tempelhofer Feld park on July 16, 2016 in Berlin, Germany. While a precise account was unavailable just after the event, a calculated estimate put the number of dancers at between 400 and 500, well above the previous record set in 2013 in Brighton, UK of 300. (Photo by Sean Gallup/Getty Images)

Ukraine's Ruslana performs her song Wild Dance ands wins the Eurovision Song Contest on May 15, 2004 at the Abdi Ipekci Stadium, in Istanbul, Turkey. The event – hosted by last year's winners Turkey – also celebrates the 30th Anniversary of ABBA's win. (Photo by Christopher Furlong/Getty Images)

Swedish singer Cornelia Jakobs performs after winning the 2023 Eurovision Song Contest in Liverpool, Britain on May 13, 2023. (Photo by Phil Noble/Reuters)

People ride on a front loader as they make their way through floodwaters following heavy rainfall in Zhengzhou, Henan province, China on July 23, 2021. (Photo by Aly Song/Reuters)

People play with toy guns outside a bar at night, almost a year after the global outbreak of the coronavirus disease (COVID-19) in Wuhan, Hubei province, China on December 11, 2020. (Photo by Aly Song/Reuters)