Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A Colombian Nukak Maku Indian boy gestures in a refugee camp at Agua Bonita near San Jose del Guaviare of Guaviare province September 3, 2015. Since emerging from the jungle in 2005, half naked and carrying blowpipes, the Nukak have lived in settlements near the frontier town of San Jose del Guaviare, a humid outpost in the Amazon 400 km (250 miles) southeast of the capital Bogota. (Photo by John Vizcaino/Reuters)

Russian artist Maria Gazanova (L) works on her "The Alive Painting" art work during the Art Krasnoyarsk annual festival in Siberian city of Krasnoyarsk, Russia November 4, 2015. (Photo by Ilya Naymushin/Reuters)

Armed Syrian Turkmen villagers are seen near the northern Syrian village of Yamadi, near the Turkish-Syrian border, Syria, November 24, 2015. Turkey shot down a Russian warplane near the Syrian border on Tuesday saying it had repeatedly violated its air space, one of the most serious publicly acknowledged clashes between a NATO member country and Russia for half a century. (Photo by Reuters/Stringer)

A murmuration of migrating starlings is seen across the sky in southern Israel December 31, 2015. (Photo by Amir Cohen/Reuters)

Elaine Vandiver shares a moment with a two-year old alpaca as they touch noses as she washes him at her farm at 1560 Stateline Road Monday, May 11, 2015, in Walla Walla, Wash. (Photo by Michael Lopez/Walla Walla Union-Bulletin via AP Photo)

People take pictures with their mobile phone of a scale model of a dinosaur displayed in front of La Sapienza University headquarters in Rome April 10, 2015. The realistic reproductions of dinosaurs are part of the “Dinosaurs in the flesh, science and art bring to life the rulers of a lost world” exhibition. (Photo by Alessandro Bianchi/Reuters)

People ride bicycles in Halloween costumes during “Bike Kill 13” in the Brooklyn borough of New York City, October 29, 2016. “Bike Kill” is an annual gathering of builders and riders of home-made bicycles that culminates in a tall bike jousting competition. (Photo by Stephanie Keith/Reuters)