While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Filipino worker arranges roasted pigs which they sell in suburban Quezon city, Philippines on Tuesday, December 23, 2014. Roasted pig is popular during Filipino celebrations and traditionally served during a Christmas eve dinner called “Noche Buena” in this predominantly Roman Catholic nation. (Photo by Aaron Favila/AP Photo)

A mannequin with boots is stuffed upside down in the snow in front of a home in Nisswa, Minnesota, on March 18, 2013. (Photo by Steve Kohls/The Brainerd Daily Dispatch)

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Dancers pose after performing “El Macho Raton”, “El Toro Huaco” and “El Gueguense” traditional dances during San Sebastian festivity in Diriamba, province of Carazo, some 50 km south of Managua on January 19, 2016. Devotees of Saint Sebastian dance in traditional costumes between the cities of Diriamba and Dolores, which are some three kilometers away. (Photo by Inti Ocon/AFP Photo)

A topless woman walks through Bryant Park following the protest march called the GoTopless Day Parade Sunday, August 23, 2015, in New York. The parade took to the streets to counter critics who are complaining about topless tip-seekers in Times Square. Appearing bare-breasted is legal in New York. But Mayor Bill de Blasio and police Commissioner Bill Bratton say the body-painted women in the square who take photos with tourists are a nuisance. (Photo by Kevin Hagen/AP Photo)

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

Female North Korean soldiers patrol along the banks of Yalu River, near the North Korean town of Sinuiju, opposite the Chinese border city of Dandong, April 11, 2013. South Korea and the United States were on high alert for a North Korean missile launch on Thursday as the hermit kingdom turned its attention to celebrating its ruling Kim dynasty and appeared to tone down rhetoric of impending war. (Photo by Jacky Chen/Reuters)

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A woman has her hair blown by the wind during a snowstorm in Quebec City, on December 22, 2013. (Photo by Mathieu Belanger/Reuters)